B.Sc.in Management and Information Technology (Interim)

BACHELOR OF SCIENCE IN MANAGEMENT AND INFORMATION TECHNOLOGY

IMMG 32042

Strategic Management

Status :  Core Pre-requisite :IMMG 11012 and IMMG 21023 Co-requisite : None

 

On completion of this course, the student should be able to:

  • Explain the need and process of strategic planning in an enterprise
  • Analyze the environment in which it operates through the use of analytical tools and contribute towards the formulation of a strategic management plan.

Need for strategic planning. The process of strategic planning. Components of strategic planning. Developing vision and mission statements. Analysis of the external and internal analysis. Competitive analysis. Driving forces and critical success factors. Formulation of objectives. Different strategy options and selection.
Class room lectures, case analysis through interactive group discussions and presentations.
Group assignments and presentations, in class assignments, end of semester examination.

  1. Pearce and Robinson, “Strategic Management – Formulation, Implementation and Control”, McGraw-Hill/Irwin, 2007
  2. Hill and Jones, “Strategic Management Theory: An Integrated Approach”, 7th Ed., 2006.
  3. Thompson and Strickland, “Strategic Management – Concepts and Cases”, 13th Ed., 2001.

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