B.Sc.in Management and Information Technology (Interim)

BACHELOR OF SCIENCE IN MANAGEMENT AND INFORMATION TECHNOLOGY (SPECIAL)

MGTE 41212

Innovation and New Product Development

Status : Elective
Pre-requisite : None Co-requisite : None

On completion of this course, the student should be able to:

  • Identify importance of new product development to organisational performance.
  • Describe the marketing and technology interface in the process of innovation.
  • Demonstrate the ability to apply the methods of generating, evaluating and testing the product ideas and bringing them into the market.

Types of new products, New products & Product Life Cycle, Market creation, Product platforms,  The innovation process, Market disruption, Stage-gate process, Assessing market potential, Idea generation methods, Concept development, Product positioning, Industrial design, Product architecture, Prototyping, Product and market testing, Product launch.
Lectures, assignments, case studies and mini-projects.
End-of-semester examination, group assignments, mid-term examination and class attendance.

  1. Paul, T (2010),Innovation Management and New Product Development, 4th Edition, Pearson.
  2. Ettlie, J E (2010), Managing Innovation: New technology, new products  and new services on a global economy, 2nd Edition, Butterworth-Heinemann.

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