B.Sc.in Management and Information Technology (Interim)

BACHELOR OF SCIENCE IN MANAGEMENT AND INFORMATION TECHNOLOGY (SPECIAL)

MGTE 42122

Strategic Marketing

Status : Elective
Pre-requisite : None Co-requisite : None

On completion of this course, the student should be able to:

  • Identify macro and micro variables on which the corporate marketing plans should be based.
  • Formulate product, pricing, promotional, and place strategies for a given marketing situation.
  • Conduct marketing research.
  • Develop a marketing plan for a company.

Socio economic and technological imperatives for metamorphosis of marketing thoughts, approaches, and applications, Shifts in the significance of corporate marketing functions, The marketing planning process, product, pricing, distribution, and promotional strategies, Marketing information systems, competitive strategies, and product development strategies.

Lectures, class room discussions, case analysis and group projects.
End-of-semester examination and continuous assessment.

  1. Kotler, P (2006),Management, 12thEdition, Prentice Hill, Delhi.
  2. Boyd and Walker (2007),Marketing Management, 3rd Edition, McGraw Hill.

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