B.Sc.in Management and Information Technology (Interim)

BACHELOR OF SCIENCE IN MANAGEMENT AND INFORMATION TECHNOLOGY (SPECIAL)

MGTE 31063

International Trade & Export Marketing

Status : Elective
Pre-requisite : MGTE 21032 Co-requisite : None

 

On completion of this course, the student should be able to:

  • Differentiate between domestic and international trade.
  • Evaluate international markets in relation to a given product(s).
  • Advise SMEs to develop strategies for exporting.

The international environment.
Definitions and the concept of global marketing, Economic, political, legal, socio-cultural environment.
International Marketing Management – Global marketing strategy.
International Marketing Intelligence.
International product policy.
Distribution strategy.
International promotion.
Pricing in International Marketing, Coordination, planning, organizing and control of International Marketing.
The future of International Marketing.
Sri Lankan export activities – Export policy and development, Export development institutions, Operational aspects of International Trade.
Lectures, case discussions, tutorials and projects.
End-of- Semester examination, practical test and continuous assessment.

  1. Kotler, P (2002),Marketing Management, 11th Edition, Prentice Hall.
  2. Onkvisit, S and Show, J J (1996), International Marketing, analysis and strategy, 3rd Edition, Prentice Hall.

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