Management and Information Technology


MGTE 31043

Strategic Management

Status : Core Pre-requisite : MGTE 21032 & MGTE 22062 Co-requisite : None


On completion of this course, the student should be able to:

  • Explain the need and process of strategic planning in an enterprise.
  • Conduct and draw conclusions from external analyzes of an organization's environment.
  • Conduct and draw conclusions from internal analyzes of an organization's capabilities.
  • Formulate strategies to exploit market opportunity.
  • Develop implementation plans to execute the strategy.

Need for strategic planning, The process of strategic planning, Components of strategic planning, Developing vision and mission statements, Analysis of the external and internal analysis, Competitive analysis, Driving forces and critical success factors, Formulation of objectives, Different strategy options and selection.

Class room lectures, case analysis through interactive group discussions and presentations.
End of semester examination, group assignments and presentations and class assignments.

  1. Pearce, J A and Robinson, R B (2010),Strategic Management – Formulation, Implementation and Control, 12th Edition, McGraw-Hill/Irwin.
  2. Hill, C W L and Jones, G R (2010),Strategic Management Theory: An Integrated Approach, 9th Edition, South Western Educational Publishing.
  3. Thompson, AA (2008),Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 16th Edition, McGraw-Hill/Irwin.